Hey there,
I’m Daniel, or Dan if you’re in a rush :-) I’m a Product Designer and founder. I build products with a high sense of craft, shipping designs directly to code.
My career began at the intersection between music and business, running a recording studio for 8+ years. An odd combination? Yes! But it also correctly reflects me as a person: Half curly creative, half hardcore business.
This also defines my design work – My focus is always on solving problems to reach business goals. Product Design decisions should always have a purpose.
After 8 years of growing my recording studio, I shifted gears. I co-founded a startup, handling everything except writing the code. We built a product through multiple iterations in a user-centric design process, getting active users and customers worldwide. We joined a prestigious incubator, fundraised – Yes, the whole shebang.
Now I lead design at VoiceLine, designing at the forefront of AI and voice to build the best assistant for deskless workers.
Outside of Product Design, I’ve done a lot of copywriting, storytelling, and illustration design across different projects. Whether it’s building websites from scratch, fundraising, or in products.

Daniel Thranholm
Designer & Founder